Search Engines Common Threads



If you walk into a grocery store and find everything stacked haphazardly on the shelves, it’s going to be harder to find things, and you might just give up and go to another store that’s better organized. Spiders do the same thing. As we mention in Chapter 1 of this minibook, search engines love Wikipedia because of how it’s built. It’s full of searchable text, Alt attribute text, and keyword‐containing hyperlinks that support terms used on the page. You also have some control over two variables that search engines are looking at when they set the spiders on you. One is your site’s response time, which is how fast your server is and how long it takes to load a page.

If you’re on a server that loads one page per second, the bots request pages at a very slow rate. A second seems fast to us, but it’s an eternity for a bot that wants five to seven pages per second. If the server can’t handle one page per second, imagine how long it would take the bots to go through 10,000 pages. In order not to crash the server, spiders request fewer pages; this puts a slow site at a disadvantage to sites with faster load times. Chances are bots will index sites on a fast server more frequently and thoroughly than sites on a slow server. Page speed has become very important to Google in particular and so deserves some attention.

The second variable is somewhat contested. Some SEOs believe that your rank could be affected by something called bounce rate, which measures how often someone clicks on a page and immediately hits the Back button. The search engines can detect when a user clicks on a result and then clicks on another result in a short time. If a website constantly has people loading the first page for only a few seconds before hitting the Back button to return to the search results, it’s a good bet that the website is probably not very satisfying.

Remember, engines strive for relevancy and user experience in their results, so they most likely consider bounce rate when they’re determining rankings. So if all search engines are looking at these things, does it matter if you’re looking at Bing versus Google versus Yahoo? Yes, it does, because all search engines evaluate subject relevance differently. The big players have their own algorithms that measure things in a different way than their competition.

Thanks for reading now let me recommend you some other practical guides about penetration testing of Remote Access Protocols, Remote Desktop ProtocolSSH Network Protocol, Network RoutersWordPress website using WPSeku from My Hack Stuff. I hope you guys enjoy and learn something from those articles.




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