Best Selling Video Game: The unlikely success

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1Best Selling Video Game

Let’s talk about best selling video game. ‘Minecraft’ celebrates ten years of existence after selling 176 million copies.

Minecraft (best selling video game) has been on the market for 10 years and is one of the most played video games in history. It is sandbox type , (it is not linear like a shooter , that is, the user can go wherever he wants, it is an open world). Minecraft is based on exploring and building with a single objective: to survive. Although the graphics are quite simple, it has become the best selling video game in history with more than 176 million copies. “The simplicity of the most basic, the cubes that are stacked in an orderly manner, does not take away construction works that take years to complete,” says Fernanda Delgado, director of Xbox Microsoft, the company that bought Mojang (the creator of the game ) in 2014 .

There are two game modes, the creative, where players have unlimited materials to build anything they imagine, and survival, where gamers must explore the world and get resources to feed, build and defend themselves. “They can also play online with friends and set their own rules to then share their works with anyone from around the world,” adds Delgado.

In addition, this summer Microsoft celebrates the anniversary of the game with the release of the beta version of Minecraft Earth (best selling video gameavailable to all registered users .It is a game similar to Pokémon GO , in which the classic characters take to the streets through augmented reality. The videogame developers allow the user to create their own city and collaborate with third parties to form a universe from scratch.

Obsessed with ‘legos’

The creator of Minecraft (best selling video game) , Markus Persson, was a player before an entrepreneur. He was obsessed with the building blocks of the layman since he was a child. When he was 7 years old his father bought a Commodore 128 computer and began to learn programming in a self-taught way. With 8 years he had already created his first text-based adventure game. He was a genius who never finished high school. He worked for King.com, a video game developer well known for the creation of Candy Crush . Later he joined the staff of Jalbum, a photo posting program.

However, I had been thinking for years about a video game in which creating was the main thing. I wanted to build at ease, without any kind of limit that would not let the imagination run free. As he was a nostalgic of retro aesthetics , he made his video game with large pixels and built a system of blocks, (a very risky proposal for 2009 since the tendency of all video games that were successful was hyperrealistic).

Persson hung the alpha version of the game (still unfinished) in an independent video game portal. He based his commercial tactics on early access  (he offered to pay for an unfinished game in exchange for having the exclusivity of the game). The strategy allowed him to approach his clients. At that time he began to be known as Notch, his alias in Twiter. Persson got involved to the fullest. In addition to answering user questions posed in the forums, he listened to his audience and included in Minecraft the improvements that the community demanded.

Minecraft Earth is a game similar to Pokémon GO , in which classic characters take to the streets through augmented reality. The videogame developers allow the user to create their own city and collaborate with third parties to form a universe from scratch

Together with his friend Jakob Porsér he formed Mojang, an independent video game development company. Persson’s passion was not only to earn money, or so the players who knew that besides being an entrepreneur were gamer saw it. He felt passion for his work: in social networks he revealed the news of Minecraft and promoted the fan phenomenon. Any announcement related to the game went viral. He did not need marketing or an advertising agency. In addition youtubers like Vegeta or Willyrex were recorded playing which gave him even more visibility.

To create Minecraft (best selling video game) large and powerful computers were not necessary thanks to their simple graphics. About 20 people were part of the Persson team. However, in 2011 he lost his father and referent. Sales reached 11 million copies in the summer of 2011, but Persson did not want to continue. In 2014, Microsoft bought Mojanj  for 2.5 billion dollars.

The two major improvements to Minecraft (best selling video game) since it was acquired by the tech giant is the availability of platforms to play and the creation of Minecraft: Education Edition , available since 2016 with an educational Office 365 account and game license.

“The simplicity of the most basic, the cubes that are stacked in an orderly manner, does not take away the construction of works that take years to complete”

The tool has purely educational applications, from specific blocks of physics or chemistry, where you can play with the elements of the periodic table, to blocks to allow the export of 3D models and creation of material such as whiteboards and interactive characters. The educational version of Minecraft has celebrated the first school league this year in which a total of 20 schools in the Canary Islands have signed up. “The students that use Minecraft: Education Edition (best selling video game) in their day to day to learn curricular contents are more motivated and, in addition, are developing 21st century competences that will be demanded by companies in the future: creativity, problem solving, teamwork or leadership, “says Fernanda Delgado, director of Xbox.

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