In this knowledge base article we’ll discuss how to avoid spamming techniques. When we hear the word spam, do you know what comes to our mind? We think of all those annoying emails with their poorly worded and often obscene messages that clutter your inbox daily and we want to avoid spamming. That’s spam, all right, but there’s another kind of spam that’s directed at search engines. In this knowledge base article, you find out about spam techniques that some websites use to fool or trick the search engines into delivering a higher listing on the SERPs or results page.
1What is Spam and how to avoid spamming?
When you normally think of spam or to avoid spamming, the first thing that comes to mind is either the canned meat product or the junk email that’s clogging up your inbox. When we here in SEO‐land talk about spam, however, we mean something a little different than meat by‐products, unwanted emails, or British comedy troupes. Search engine spam (also sometimes known as spamdexing) is any tactic or web page that is used to deceive the search engine into a false understanding of what the whole website is about or its importance.
Any time you think you can achieve higher rankings by deceiving the search engines, you’d better think again! Google and the other engines get better all the time at sniffing out spam, and the penalties can be harsh. Even inadvertent spam can get a website in trouble, so in this knowledge base article we go over some of the more popular and dangerous methods that have been used. Then we delve into the guidelines search engines use to define what they consider spam, as well as our search engine optimization (SEO) code of ethics to help keep you and your blog/site in the clear.
It can be external or internal to your website, it may violate the search engines’ policies directly, or it may be a little bit sneakier about its misdirection. How spam is defined depends on the intent and extent and how to avoid spamming? What is the intent of the tactic being used, and to what extent is it being used? If you stuff all your metadata (text added into the HTML of a page describing it for the search engine) full of keywords (words or phrases relating to your site content that search engines use to determine whether it’s relevant) with the sole intent of tricking the search engine so that your page will receive a higher page rank on the results page, that’s spam. Also, if you do that all over your website, with your Alt attribute text (text used to describe an image for the search engine to read), your links, and keywords, trying to trick the search engine spider (the little programs that search engines use to read and rank websites) into giving you the highest rank possible, it’s a little harder to claim to the search engine that it was simply an accident and it was done out of ignorance.
Most technologies that are used in the creation, rendering, and design of websites can be used to trick the search engines. When a website tries to pull a fast one, or the search engines even so much as perceive it did, the search engines consider that website spam. Search engine companies do not like spam. Spam damages the reputation of the search engine. They’re working their hardest to bring you the most relevant results possible, and spam‐ filled pages are not what they want to give you. Users might not use the search engine again if they get spammy results, for starters. So if someone’s caught spamming, that person’s site could be penalized or removed entirely from the search engine’s index (the list of websites that the search engine pulls from to create its results pages).